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Appstore INSIDER : iOS App Store Trends and Market Research

Features

Every two weeks, we carefully analyze all apps in the top 50 charts of the iOS App Store*. We use the resulting millions of datapoints to create clear and no-nonsense reports for you to browse. You can filter on chart type, device, category, genre or theme. Below you can find a breakdown of the different kinds of aspects we're reporting on.

* for now we cover the game category and its subcategories, other App Store categories coming soon!


Trends & Themes

  • What are the most popular game genres and subgenres?
  • What are the most popular themes?
  • What are the most popular design styles?
  • What elements does an app icon usually consist of?
  • What elements does an app screenshot usually consist of?
  • What kind of multiplayer functionality is popular?

Localization

  • How many apps have localized their user interface?
  • How many apps have localized their App Store name and description?
  • How many apps have localized their App Store screenshot images?
  • What are the most popular languages to localize in?

Artwork

  • How many apps have uploaded video previews?
  • What is the average length of a video preview?
  • How many apps have uploaded an Apple Watch icon?
  • How many screenshots are usually uploaded for an app?
  • How many apps have updated their icon or screenshots?

Metadata

  • What categories and subcategories are assigned to apps?
  • What content and age ratings apply to apps?
  • How many apps are part of a bundle?
  • How many apps use Game Center?

ASO

  • How many words are used in app names?
  • How many words are used in app descriptions?
  • What are the most used keywords in app names, descriptions and in-app purchases?

Updates

  • On what day of the week are apps usually launched?
  • How old is an app on average?
  • How often are apps updated?
  • How many updates did apps have?

Devices

  • What is the most used device orientation, portrait or landscape?
  • How many apps are Universal?
  • How many apps support the Apple Watch?
  • What is the minimum required iOS version?
  • What is the average filesize of an app?
  • How many apps require a gyroscope or accelerometer?

Monetization

  • What is the most used app business model?
  • What is the average price of a paid app?
  • How many apps offer in-app purchases?
  • What kind and how many of in-app purchases do apps offer?

Ratings & Reviews

  • How many reviews and ratings do apps have on average?
  • What is their average rating?

Get notified when we launch Appstore INSIDER!